Pjiake


At a beer festival today I drank a New England-style India Pale Ale called New Copenhagen IPA from a København brewery called Jacobsen. The brewer, whose name was Pjiake, which maybe I will one day name a boat, was very nice and smart but not interested in unpacking with me the myriad layers of globalism behind how this beer came to be and came to be so called. Every time I mentioned it I would pronounce it the Danish way, like København, I guess because I am perpetually trying really hard to fit in and pronounce things in the local parlance i.e. pretentious, and then he would say it back like Copenhagen, I guess because they are trying to do an American-style beer and part of that is the American pronunciation. What a stupid perpetual motion machine of othering and fetishism we were.


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